- The best way to learn to Setup Social Media Reports in Google Data Studio: Get the template (provided in the article) > Access the template > Click on (more options) and select “Make a copy” > Connect a data source (For practice, select “Google Analytics” > Click on “Copy Report” > Rename the file as needed > Put your actual data on the report replacing the placeholder data > Customize the charts as per your needs.
This article will teach us how to set up social media reports in Google Data Studio with free templates. We all use social media right, some for entertainment, some for business. Social media is one of the most popular platforms for businesses going online. It has been said to be the realm with the highest potential and it’s true. Social media have millions of people at a time, so when promoting business or sales, social media can be the best place to start and go with.
almost 100% of small businesses and startups use social media platforms for the paid marketing of their business or product. Everyone uses it and so people engage with the business or brand according to the optimum targeting algorithm, especially from companies like Facebook and Instagram.
But, sometimes the problem with marketers is to collect, visualize, and summarize the data insights got from the monthly or weekly social media marketing campaigns. What inexperienced markets do, is use Sheet, or maybe Slides to create charts and graphs and use some screenshots of the data insights they paste over the slides and share with their clients. The client cannot do anything about that because the data is not interactive, he does not have anything to change and view it from a different perspective.
It looks weird, the client does not have much time to sit and understand what your report is saying. Google Data Studio has solved all of these problems. we can have an overall business journey on a single canvas.
Table of Contents
Importance of using Social Media Reports in Google Data Studio
Social media content has become very big. We have tons of metrics on Instagram, Facebook, Twitter, linked and so on. We cannot have them inside a single chart or page. But, using Google Data Studio and having a sensible marketer in your company can take you to a 1–2-page report that is more than everything. You can get anything almost everything is a single page.
Google Data Studio offers two interesting features to keep reports small but more interactive and dynamic. We have drill-down, and optional metrics to put multiple metrics and dimensions on a single chart. and when we share it even with viewer access. The viewer can see all the metrics and dimensions on that single chart. So, today we are going to learn how to set up Social media reports in Google Data Studio, and we will see some cool reports template, and how to work with them to keep reports precise, optimal, and interactive.
How to Setup Social Media Reports in Google Data Studio?
I have some reports designed for you to work with, I will teach you how to map them first in your mind according to your business requirement, and then use appropriate features of Google Data Studio to turn your ideas into reports. We will see some useful metrics that are very important in today’s era and what a business owner wants to know about their business in a report.
Clients want to measure the significance of their organic social media strategies. You, as a marketer are responsible to ease down those strategies by creating interactive and dynamic reports.
Let’s have a look at some of the cool reports for Facebook and Instagram.
You may think why do we need to plot our Instagram data on Google Data Studio to see simple reports? The answer is simple, you can share these reports with anyone in your team or organization with viewer access. And of course, you would not like to share your Instagram business account with others.
Setup Social Media Reports in Google Data Studio – Starter Templates
In this section, we will learn how to set up social media reports in Google Data Studio and will see some cool starter templates for Facebook and Instagram. I have some excellent templates from porter.com. I will show you to work with those templates.
Note: You need two third-party connectors to use Facebook and Instagram insights on Google Data Studio
1 – Facebook insights
2- Instagram Insights
But, for any reason, if you don’t want to use third-party connectors, you can use these templates for practice using the Google Analytics Sample data source provided by Google Data Studio.
Let’s get started.
Visit this link to get the templates from porter.com
A full-screen report template will open in a new tab. Click on Download Template, then click on Access the template
Click on the Three vertical, and then Click on Make a copy
A pop-up will appear, and it ask you to connect the data source in the right-hand side drop-down
Let’s say we are using Google Analytics for practice, select Google Analytics from the list
Click on the Copy Report button, and it will instantly open a new tab and your copy is opened
You can rename the file as per your requirement.
Here you have 7 pages of complete reports for all types of data insights you may need to visualize using Google Data Studio. Skip page 1 which is the report introduction page.
Control your charts data by clicking on the chart and then selecting the dimension, and then metric
Setup Social Media Reports in Google Data Studio – Parameters for Facebook Report
In this section, we will learn how to set up social media reports in Google Data Studio, and we will the insights we can get using the above template. We have successfully imported the template and now we can use the fully-fledged report and customize it to our needs. We can change metrics, dimensions, and anything to change this template as per our brand color theme, and required insights.
First, let’s have a look at the pages we have got in this template.
1- Facebook Insights
Here we can find the overall Facebook page overview. We can see the overall reach, impressions, engagement, new users, new messages, notifications
2- Page Audience
Here you have everything about your audience, every single detail, geographic location, gender, age group, and actual region. These combinations are good enough to help you get useful insight into your users. We still have so many options, we can make different combinations such as impressions vs clicks, region1 vs region2, night hours vs day hours, weekdays vs weekends and so many others that will help us to understand the growth and the actual performance of your Facebook data.
3- Content Performance
Here we have so many time series charts, and so many scorecards along with line charts to determine and visualize the performance of our content based on posts and its metrics. We can see which post from our page is getting the highest traffic, which one is getting the lowest impressions, and which one from so many is going with average performance. We can also see the interactions of the user against time, date, user type, gender, and so on. Finally, in the last, we have a table chart where we can see each post by its name/title and then so many metrics, such as region, clicks, impressions, spending, sessions, etc. These are metrics and of course, we can change them or add new sessions, if the page is full, you can use optional metrics to add as many metrics as you want
4- Page Reaction
This page is to analyze the reactions only from our followers. Facebook has reactions such as Like, Haha, Love, Angry, Sad, etc. Using this page template, we can see which posts or pages are getting the greatest number of positive reactions, such as love and wow, and similarly which are getting negative reactions such as angry, and sad. We can also break down reactions as per pages, per date, per posts, etc.
5- Video Performance
This page is specifically for video performance insights and analysis. Facebook has text posts, images, and videos to share on. The videos are the most important when it comes to content monetization. So here, we have a separate section to measure videos performances, such as like vs dislike, views, views per week, impressions, clicks, revenue, VTR performance, reactions, and a table chart in the last that has videos by their name/title and then so many metrics to see key insights.
6- Messenger Insights
Now as the name suggests, it’s a section for messenger insights. We can have all messenger-related measures here. We can see how many messages were received from which gender? from which region? what time. what day? what week? and so on. There can be countless combinations of dimension(s) and metric(s). It simply depends on the report creator, everyone knows their business well. And, they have some key mapping in their minds before they replicate it to a Google Data Studio report.
So that’s all about how to set up social media reports in Google Data Studio using the above templates that have everything for marketers and social media managers.
I hope you find this guide helpful.
Since you are here, I will recommend you check out more about Google Data Studio
- You have to use a third-party connector from Porter to use Facebook and Instagram insights.
- I used sample data in this tutorial, so if you saw some errors in charts it’s because of the invalid data.
- The template can also be used for Instagram and other similar platforms.
I hope you like this tutorial. We learned how to set up Social Media Reports in Google Data Studio. We tried to teach you how to set up social media reports in Google Data Studio. I used a complete fully-fledged customizable template for social media. I used as for Facebook only; you can also use it for Instagram and maybe with other social media platforms. I am hoping that I have conveyed the social media template guide properly to you guys. If you have any queries related to Data Studio, you can comment below.
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